Company Who We Are

Who We Are

As a consultancy firm our expertise lies in creating value for pharmaceutical industry. Specializing in Middle East, Turkey, Africa and Asian markets, our services are tailored to complement the skills and capacity of our clients and create professional strategies and plans relevant to local agendas. Fueled by multicultural entrepreneurs, we transform nascent ideas through our genuine, hands on management expertise, and support thereby ensure success of our clients.

Profiles

Dr.Tabassum Khan
CEO and President
Partner

Dr. Khan is a medical doctor who has an MBA and a PhD in healthcare management. He is a widely respected authority on the efficient and effective management of government organizations as well as the medical and pharmaceutical industries throughout the Middle East, South Asia and Africa. He has more than 20 years of top management experience and has led businesses with a very successful track record.

A guru in healthcare and the pharmaceutical industries, he has vast experience in setting up new businesses and opening new markets for the pharmaceutical industry.


A pharmaceutical and healthcare strategist, Dr Khan is an expert in:

  • Implementing turnaround strategies for loss making organizations.
  • Strategic and Operational Marketing
  • Market Access Strategies

He is a highly experienced Program Director / Lead Tutor / Consultant with a long track record of running leadership and management development programs. Dr. Khan is a very prolific speaker and has spoken on large forums in the domains of Management, Pharmaceutical Marketing, Healthcare Value Management, Pharmaco-Economics and medical fields such as Diabetes and Hypertension.

He also excels in running sessions on work stress management, helping individuals and organizations to alleviate stress and increase productivity.

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Dr. Ruba R. Bitar

Vice President : Operations and Marketing
Partner

Educated in the United States of America and Jordan; Dr. Ruba Bitar attained her BSc in Pharmacy from the prestigious University of Jordan. She started her work experience as a Regulatory Affairs and Tender officer in one of the biggest drug stores in Jordan responsible for the registration process for multinational pharmaceutical companies. She has a vast experience with international pharmaceutical organizations in the fields of sales and marketing. Her success thrives on her belief that "Once you believe in something the risks will always become a challenge and not an obstacle". Dr. R Bitar has very strong interpersonal and communication skills and is an expert in conceiving, planning, organizing and managing events and healthcare activities.

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Mr.Ibrahim Hamiduddin

Vice President and Chief Operating Officer
Partner

Mr. Hamiduddin is a pharmacist with more than 15 years experience in multinational environment and a guru in Market Access Strategies specialized in GCC countries. A born trouble shooter with a knack for finding solutions for even the most convoluted problems, he is also a pioneer in setting up, developing and succeeding with trade and marketing activities in the GCC countries.
A highly respected professional by the health industry and its authorities; Mr. Hamiduddin is an active member of the Jeddah Chamber of Commerce and was previously on the Board for Saudi Pharmaceutical Society looking after the private sector. He has been a key element in the development of pharmacists in the region.

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Mr. Mark Law MBA CEng FIMechE FCMC MCIM Director

A highly experienced consultant specializing in strategic change; Mr. Law works at all levels within organizations to achieve agreed objectives. His skills include:

  • Developing business vision, objectives and strategy
  • Providing support for complex business decisions
  • Facilitating problem solving workshops
  • Developing winning teams
  • Business, marketing and financial plans & presentations
  • Fluent use of computer modeling & other tools
  • Internet/web site project management

Mr.Law started his career as an oil field troubleshooter with Schlumberger in the North Sea, Adriatic and Mediterranean and is a Chartered Engineer, Chartered Marketer and a graduate of the London Business School. He is also a fully qualified value management practitioner.

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