Duration of course: Two days training course

Number of participants: Max 25 Participants

Registration: Kindly click to register for the event.

Who Should Attend?

This is a course targeting product managers, product specialists and pharmacist eager to join the marketing team.

When delivered as an in-house program, this course is fully customizable to meet the specific needs of an organization, department or employees' functional responsibility.

Learning Objectives

Upon completion, attendees will be able to:

• Understand what marketing is, how it differs within the pharmaceutical industry.
• Analyze the market and formulate an actionable pharmaceutical marketing strategy.
• Prepare an effective marketing plan and powerful implementation mix to build the best campaign with limited resources.
• Understand how to perform a SWOT analysis.
• Evaluate marketing effectiveness.
• Develop an insight into the role of brands within the pharmaceutical industry and how to build them.
• Enhance the relationship with external suppliers.

Training Focus

It is not the total amount of budget you have for your marketing plan that counts but how you utilize it to achieve your set sales and marketing goals. A small marketing budget does not mean you cannot meet your goals and business objectives. You just have to be more creative in your marketing tactics.

Essentials of Pharmaceutical Marketing training ensures that you establish a clear understanding of pharmaceutical marketing. It will guide you on how to build a successful, achievable and on budget marketing plans to make maximum use of your resources. It will provide you with practical skills and knowledge to execute tactical marketing activities.

About your expert trainer and certificate

Our expert trainers are joining us from the USA and/or Europe who are all highly qualified professionals referenced internationally. Upon the completion of the training, certificate of attendance and accreditation will be issued in the name of participant.