Duration of course: Two days training course

Number of participants: Max 25 Participants

Registration: Kindly click to register for the event.

Who Should Attend?

This course will benefit those involved in sales at the management level such as country managers, sales managers and district managers.

When delivered as an in-house program, this course is fully customizable to meet the specific needs of an organization, department or employees' functional responsibility.

Learning Objectives

Upon completion, attendees will be able to:

• Set a strategic plan to identify the ROI for different projects.
• Increase profitability of your sales force.
• Introduce new sales force tactics to their sales team.
• Boost their products up take.
• Implement incentives, and manage sales force effectiveness.
• Effectively restructure sales force and target physicians.

Training Focus

With the noticeable change in the conjuncture of the pharmaceutical industry, organizations are left with no other choice but adjust their operations, including the sales and marketing of the medicines developed. As such, continued sales force growth has resulted in increasingly aggressive promotion to physicians, reducing the average duration of detailing visits and diluting 'share of voice' with the physician.

Accordingly, an organization’s most expensive promotional resource, its sales force,  now requires a unique attention. In this training, sales professionals with managerial role will obtain sales optimization qualifications to realize the maximum return from their sales force focusing on identifying change and the best strategies to deal with it.

Pharmaceutical Sales Force Strategies training provides a detailed analysis of current trends in commercial ROI across the pharmaceutical, biotechnology, and specialty pharmaceutical industries. It will be your driving force for the strategic planning of ROI through best practice.

This focus will be on:

• What key factors are driving the increasing attention paid to improving sales force effectiveness in the pharmaceutical industry?
• What are the key levers of sales force effectiveness in the pharmaceutical industry and what delivers the greatest ROI?
• What are the key trends in sales force size and detailing frequency?
• What are the key drivers of sales force effectiveness in the future?
• Which companies are using best practice to deliver sales force effectiveness?
• What are the key trends in the use of CSOs and commercial alliances as potential sources of improved sales force effectiveness?
• How can new technologies deliver benefits to pharmaceutical sales forces?

How Will You Benefit?

Pharmaceutical Sales Force Strategies training will equip you with a new look to the positioning of sales force; recruiting and hiring process, implementation of incentives and management of sales force effectiveness.

You will develop an understanding of what to expect in relation to the shift in sales and marketing in pharmaceutical industry.

About Your Expert Trainer and Certificate

Our expert trainers are joining us from the USA and/or Europe who are all highly qualified professionals referenced internationally. Upon the completion of the training, certificate of attendance and accreditation will be issued in the name of participant.